the UK's fastest
growing laundry brand.
Big performance.
We have created the most effective concentrated laundry capsule in the world.
So concentrated it is smol enough to post through your letterbox.
Smol price.
We cut out the middleman and deliver direct; high performance, eco-friendly, vegan and cruelty-free cleaning at a fair price.
A laundry revolution?
Maybe just a smol one :)
How it works.
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wonderful clean laundry
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save up to 50%
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cruelty-free
Trial for free
Start with 9 free washes. Just cover the £1 for postage.
Regular delivery
Our 24 capsule pack costs just £5.30. Tell us how often you put a wash on and we will regularly deliver what you need.
Stay in control
Running out fast? Not washing so often? Cancel or pause at any time, or modify your order using your login.
Testimonials.
smol in the news.
Keep caps from kids
